Building a Brilliant Brand

Building a Brilliant Brand

A brand is not a logo, so what, then, is it? Lauren takes you through the process of building a brilliant brand

Enroll Now - US$ 99

About this course

When you start your business or when you're ready to take it to the next level, it's really important to fully understand brand and branding and to get it right.

Your brand will catapult you to the stars or leave you languishing in the mud.

Investing in your brand is crucial to growing your business.  

Lauren walks you step-by-step through the often mysterious process of creating a brand:
  • The basics of brand and branding
  • How you build your story
  • How to choose and communicate with your designer

Course content

What is this brand thing?

Introduction to Brand

The Importance of Brand

Trust Matters

Before you begin....

The Double Diamond

Discovery Phase

Define Stage

Design Stage (the fun bit)

Delivery and Conclusions

Brilliant Brand = High Value Business

Knowing where to begin in building a valuable brand takes expertise that most business owners don't have. It's a specialist skill and this course gives you the knowledge you need to optimise the work you do with the people who create your brand.

Frequently Asked Questions

What exactly is a brand?

It's a jolly good question and one which Lauren answers clearly in this course.

Why is a brand important to growing the value of my business?

When you look at our Growth Accelerator Audit, you'll notice Brand Architecture is at the top. The right brand can add millions to the value of your business.

Meet the expert

Rebecca Bonnington, MSc Coaching

A successful business owner since 1999, Rebecca is an award winning director with a wealth of experience in sales, executive coaching, corporate training and business consulting and coaching. She’s been personally endorsed by Dr Richard Bandler, the co-creator of NLP.

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